Building foundation in design leadership
Looking back at my time at Blend, it was a period that pushed me to mature not only as a designer, but also as a teammate and creative thinker. Being surrounded by incredibly thoughtful designers challenged me to become more intentional in my work, more open to critique, and more comfortable operating in collaborative and fast-moving environments. It taught me that strong ideas are rarely built in isolation, and that the best creative outcomes come from curiosity, iteration, and constant learning from others around you.
The experience also helped me better understand the balance between creativity and practicality. I learned how to navigate differing opinions, advocate for design decisions with confidence, and adapt my approach depending on the audience, project, or business need. More than anything, Blend taught me how to zoom out — to think beyond individual deliverables and understand how every detail contributes to a larger experience, team dynamic, and company narrative.
2017-2021
Forum is an executive-exclusive event hosted annually by Blend in various destinations. The branding was designed as a refined extension of the core brand — elevated, sophisticated, and cohesive across the entire guest experience. Following Blend’s rebrand, Forum had a visual refresh that further elevated the event identity, helping it become a highly anticipated event with consistently strong attendee feedback.
Forum
Benchmark is a Blend-hosted podcast featuring industry leaders discussing timely and relevant. The branding was designed to feel fresh, innovative, and energetic, using a bold color palette and organic shapes to reflect Blend’s leadership and forward-thinking presence in the industry.