Year / 2012

Type / School Project

Client / Chipotle

Solution / Chipotle’s vision is to change the way people think about and eat fast food.  They are dedicated to create a sustainable, healthful and equitable food culture by using organic ingredients and support local sustainable  agriculture, family farming.  The goal in this project is to make Chipotle stand out from the rest of the competitions by increasing awareness and concern among consumers about what they eat and how it is prepared and the increasing prevalence of the fast-casual segment.

Adjectives / Organic,  Sustainable,  Natural