A playful rebrand

Blimmy Studio is a small clay art shop creating playful, handcrafted charms, jewelry, and accessories inspired by food, cozy aesthetics, and everyday joy. Founded by artist Miki, the brand is rooted in creativity, craftsmanship, and a strong sense of personality. When Miki approached me for a rebrand, she wanted the visual identity to better reflect the handmade nature of her work and the warmth and originality behind the brand.

For the rebrand, I introduced a brighter and more playful color palette to capture the joyful energy of her creations. Organic shapes and hand-drawn elements were incorporated throughout the identity system to reflect the uniqueness and craftsmanship of her clay work, while custom illustrations added a more personal and approachable feel to the brand. The refreshed identity better aligns with Miki’s artistic style and helps bring more personality, charm, and storytelling into the overall customer experience.

Retired Blimmy Studio design and homepage